Build consistent plans

 

Develop plans using consistent online templates.  Information flows through to communications briefs.

All marketing information except budgets is readily available across the organisation.

 

 

Increased visibility

 

Users are able to see all marketing activity across the organisation, drill down from plans to campaigns to campaign elements and roll information back up again leading to more effective campaign targeting.

 

Users are able to alter campaign timings, change their minds, go back and change parts of the campaign.